Retail Week
John Ryan
May 25, 2007

Ethical t-shirt retailer American Apparel aims to open 20 stores in the UK by the end of 2010 - increasing its three-strong portfolio more than six-fold. Three stores are planned to open this year, with Kensington High Street and Brighton both making their debuts in July.

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10 Magazine
Richard Gray
Spring 2008

You remember that bloke you passed in the street the other day - you know, him with the skinny jeans and bowl-cut hair - he was hot, right? Well, he always shops there, as does she - the one who works in town, the gorgeous one with the green eyes. And I'll tell you who else does - her with the dreads who's always down the George & Dragon, the one who was pushing leggings three years before anyone else. All the cute and cool people shop at American Apparel, it's official.

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i-D
Lauren Cochrane
September 2007

From Seoul to Shoreditch, New York to the Netherlands, Fukuoka to France, American Apparel continue to put most of the high street to shame with their innovative designs - without resorting to copying designers. Their ads, complete with hot girls and boys from the AA staff, have a perfect Terry Richardson-style grunginess. The clothes live up to the ads' promises - and have ensured the brand's visibility in high class places.

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Telegraph Magazine
Mary Portas
May 12, 2007

Saturday afternoon on Portobello road is not the most relaxing time to do a shop but it's the only time I have to get to my local American Apparel. Fighting my way through wide-eyed tourists, café chairs, fruit boxes and a rainbow parade of babies' Bugaboos, I eventually get in the door. You might have picked up that I like this shop.

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Fashion Inc
Glenn Waldron
Spring/Summer 2007

From how much you pay your staff to the cut of the colourful tee, getting the basics right is something Dov Charney, boss of American Apparel, insists on.

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